Brand Specialist – Oral Care

About the role

The Brand Specialist for Oral Care will own the strategic direction, positioning, and long‑term profit & loss growth of the assigned oral‑care portfolio. Acting as the brand champion, you will ensure consistency, maximize equity, and drive sustainable market‑share expansion.

Key responsibilities

• Lead the brand’s financial performance and long‑term vision, developing and executing integrated marketing roadmaps.
• Design and launch high‑impact campaigns across digital, social, and traditional media, managing senior‑level agency relationships.
• Translate market research and predictive analytics into product, pricing, and communication strategies.
• Manage the marketing budget to optimize ROI and operational efficiency.
• Coordinate cross‑functional teams (Sales, R&D, Operations, Finance) to align on strategic goals and major launches.
• Mentor junior brand team members and foster a culture of strategic thinking.

Required profile

• Bachelor’s degree completed.
• Minimum 2 years of progressive brand‑management experience in FMCG/CPG.
• Proven full P&L ownership and accountability.
• Intermediate level of English.

Required skills

• P&L management.
• Marketing Mix Modeling and financial literacy.
• Brand equity measurement.
• Advanced forecasting techniques.