Brand Specialist – Oral Care
Colgate-Palmolive · Caracas
Descripcion del puesto
About the role
Colgate‑Palmolive is seeking a Brand Specialist for its Oral Care portfolio in Caracas. The role will own the strategic direction, positioning and profit‑and‑loss performance of the assigned brands, acting as the primary champion to grow market share and brand equity.
Key responsibilities
- Drive financial performance and long‑term vision for the oral‑care brand portfolio, developing robust marketing roadmaps.
- Lead integrated campaigns across digital, social and traditional media, coordinating with creative and media agencies.
- Translate market research and predictive analytics into product, pricing and communication strategies.
- Manage the marketing budget, ensuring operational efficiency and high ROI.
- Align cross‑functional teams—including Sales, R&D, Operations and Finance—to support major launches and strategic goals.
- Mentor junior brand team members and foster a culture of strategic thinking.
Required profile
- Bachelor’s degree completed.
- Minimum 2 years progressive brand‑management experience in FMCG/CPG.
- Full P&L ownership experience.
- Intermediate proficiency in English.
Required skills
- Marketing Mix Modeling.
- Advanced forecasting techniques.
- Brand equity measurement.
What we offer
- Opportunity to shape a global brand within a leading consumer‑goods company.
- Inclusive culture that values diversity and personal growth.
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Publicado hace 7 horas
Expira en 1 mes
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Colgate-Palmolive
Caracas