Marketing Specialist – Email Automation & Content

About the role

Toptal is seeking a results‑driven Marketing Specialist to lead email marketing, automation and content initiatives for its global talent network. The role is fully remote and focuses on creating, executing and optimizing campaigns that drive engagement across email, blog, SEO and social channels.

Key responsibilities

• Plan, build, test and launch email marketing campaigns using Salesforce Marketing Cloud, including automated journeys and audience segmentation.
• Conduct A/B testing on subject lines, copy, calls‑to‑action, send times and audience segments to improve open and click‑through rates.
• Monitor, analyse and report on campaign performance metrics, providing actionable recommendations for optimisation.
• Create and edit high‑quality blog posts and SEO‑focused content, optimise existing articles for target keywords and search intent.
• Develop compelling social media copy that aligns with broader campaign objectives and maintain the content calendar.

Required profile

• Bachelor’s degree required.
• Minimum 5 years of professional marketing experience with a strong emphasis on email marketing and automation.
• Proven ability to produce clear, engaging written content for blogs, SEO and social media.

Required skills

• Salesforce Marketing Cloud
• Email Marketing
• Marketing Automation
• A/B Testing
• SEO Content Creation
• Social Media Content Development