Paid Media Specialist – Meta, Google & TikTok Ads

About the role

We are looking for a performance‑driven Paid Media Specialist to manage and scale paid acquisition for a fast‑growing U.S. direct‑to‑consumer eCommerce business. The role focuses on creating, optimizing and analyzing campaigns across Meta, Google and TikTok platforms to drive revenue and profitable growth.

Key responsibilities

• Develop, launch and continuously optimize campaigns on Google Ads, Meta Ads Manager and TikTok Ads Manager.
• Build audience strategies including prospecting, retargeting and look‑alike audiences.
• Execute creative, copy and landing‑page A/B tests to improve performance.
• Monitor budgets, maximize ROAS and ensure accurate conversion tracking using GA4, GTM and Meta Pixel.
• Analyze performance data, deliver actionable insights and collaborate with creative and marketing teams.

Required profile

• Minimum 2 years of recent experience managing paid media for U.S.-based eCommerce consumer brands.
• Proven ability to manage performance budgets and optimize ROAS, CPA and CAC.
• Strong analytical skills and fluent English communication.

Required skills

• Google Ads
• Meta Ads Manager
• TikTok Ads Manager
• GA4 (Google Analytics 4)
• Google Tag Manager (GTM)
• Meta Pixel
• Shopify
• Klaviyo

What we offer

• Payment in USD or local currency according to candidate preference.
• Full‑time remote opportunity with a Monday‑Friday schedule (9 AM – 5 PM PT).