Paid Media & Analytics Specialist (Remote)

About the role

We are seeking a data‑driven Paid Media & Analytics Specialist to own end‑to‑end campaign management across Google Ads and Meta platforms. Working remotely, you will collaborate closely with Marketing and Operations teams and receive strategic guidance from senior leadership.

Key responsibilities

• Set up, monitor, and optimize daily Google Ads and Meta Ads campaigns, including structure, targeting, bidding, creatives, and budgets.
• Track and analyze performance metrics such as CPA, ROAS, CTR, CPC, and conversion rate.
• Implement and troubleshoot conversion tracking, events, and pixels using Google Tag Manager.
• Analyze user behavior with Google Analytics 4 and identify autonomous optimization opportunities.
• Prepare and deliver weekly performance reports with actionable insights.

Required profile

• Minimum 2 years of proven experience managing digital advertising campaigns.
• Strong working knowledge of Google Tag Manager and Google Analytics 4.
• Ability to manage budgets and optimize toward performance goals.
• Advanced English proficiency (C1 or higher) and a bachelor’s degree in a related field.

Required skills

• Google Ads
• Meta Ads (Facebook & Instagram)
• Google Tag Manager
• Google Analytics 4 (GA4)
• Conversion tracking setup and validation
• A/B testing of creatives and landing pages (nice to have)