Influencer Marketing Specialist

About the role

The Influencer Marketing Specialist at InteractiveWorkers, LLC is a full‑time, on‑site position based in Maracaibo. You will lead the identification, recruitment, and management of influencers across key social platforms, ensuring each partnership aligns with brand standards and business goals.

Key responsibilities

• Research and evaluate influencers based on audience quality, engagement, and brand fit.
• Negotiate deliverables, timelines, and budgets for influencer campaigns.
• Plan, execute, and monitor influencer campaigns, coordinating content calendars.
• Track performance metrics, compile reports, and optimize strategies using analytics data.
• Collaborate with marketing, creative, and analytics teams to integrate influencer initiatives with broader campaigns.

Required profile

• Strong knowledge of influencer marketing, social media platforms, and current digital trends.
• Proven experience managing end‑to‑end influencer campaigns.
• Excellent written and verbal communication for outreach and negotiation.
• Detail‑oriented with strong organizational and time‑management abilities.
• Willingness to work on‑site in Maracaibo and collaborate cross‑functionally.

Required skills

• Social media management
• CRM tools
• Data analysis
• Campaign analytics tools