Senior Strategist Paid Media

About the role

We are looking for a Senior Paid Media Strategist to join our team on a part‑time, independent‑contractor basis. You will manage and optimise paid search, shopping, display and social campaigns for multiple brands, ensuring alignment with each brand’s business goals.

Key responsibilities

• Set up, launch and optimise paid media campaigns across Google, Microsoft, Meta, TikTok and Pinterest.
• Develop keyword lists, audience segments, ad copy and creative testing plans.
• Manage bids, budgets (monthly spend up to $30K USD) and perform regular campaign audits.
• Analyse performance data daily, weekly and quarterly, preparing reports and presenting insights to brand stakeholders.
• Participate in weekly client calls and quarterly business reviews, communicating results and strategic recommendations.

Required profile

• 5+ years of hands‑on paid‑media experience, preferably in an agency setting.
• Strong understanding of e‑commerce objectives and ability to translate them into media strategies.
• Excellent analytical mindset with daily use of reporting and trend tools.
• Willingness to travel for client meetings or new‑business pitches when required.

Required skills

• Google Ads
• Facebook Blueprint
• Google Analytics
• Microsoft Excel
• PowerPoint
• Google Suite
• Meta Ads platform
• TikTok Ads platform
• Pinterest Ads platform