Marketing Specialist

About the role

The Marketing Specialist will support Abitu Holdings' diverse real‑estate business units by developing and executing marketing strategies that promote projects and services. This full‑time, on‑site position is based in Caracas and works closely with sales, customer service and multidisciplinary teams.

Key responsibilities

• Conduct market research and analyze customer needs to identify trends.
• Assist in planning and implementing campaigns across digital and traditional channels.
• Coordinate with sales and customer service teams to ensure consistent messaging.
• Prepare marketing materials, presentations and support promotional events.
• Track campaign performance and contribute to continuous improvement of marketing activities.
• Maintain brand visibility across all channels.

Required profile

• Strong communication and customer‑service skills.
• Proficiency in market research, data collection and analysis.
• Experience in sales and marketing strategy, preferably in real‑estate.
• Ability to collaborate in a fast‑paced, on‑site environment.
• Bachelor’s degree in Marketing, Business, Communications or related field, or equivalent experience.
• Organizational skills, attention to detail and ability to manage multiple projects.

Required skills

• Market research (data collection and analysis)
• Digital marketing tools
• Social media platforms
• Basic analytics