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Marketing Manager – Mobile Top Up (Bilingual English/Spanish)
IDT Corporation · Caracas
Descripcion del puesto
About the role
We are looking for a bilingual (English/Spanish) Marketing Manager to lead the International Mobile Top Up (IMTU) portfolio. You will drive revenue, customer acquisition, and retention across the USA and global markets while overseeing new product launches such as e‑gifts and calling plans.
Key responsibilities
- Manage and measure CRM campaigns, including SMS, email, and in‑app push notifications.
- Design and execute digital marketing programs to acquire new customers (e.g., Refer‑a‑Friend, community events, social media).
- Develop and launch creative assets in collaboration with designers or agencies.
- Analyze international mobile top‑up data, propose action plans, and monitor performance.
- Partner with product and sales teams to introduce and promote new or enhanced offerings.
- Conduct customer surveys to capture behavior, preferences, and competitive insights.
- Track marketing budget and prepare performance presentations.
Required profile
- 5+ years of marketing experience in mobile top‑up, money‑transfer, or related financial services.
- B2C digital marketing background with a proven record of driving growth.
- Marketing degree or equivalent qualification.
- Fluent in English and Spanish.
- High energy, results‑oriented mindset and strong project‑management abilities.
Required skills
- CRM
- Digital Marketing
- Data Analysis
What we offer
- Remote work opportunity.
- Stable B2B employment with long‑term growth potential.
- Competitive salary with annual performance review.
- Modern hardware and tools.
- Continuous learning and career‑development programs.
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IDT Corporation
Caracas