Shopper Marketing Manager – On‑Trade (Caribbean, Central America & Venezuela)

About the role

The Shopper Marketing Manager will translate brand and portfolio strategies into compelling shopper activation plans that drive purchase decisions across the Caribbean, Central America and Venezuela. Working closely with brand, insights, commercial and distributor teams, you will ensure every activation is rooted in shopper insight and delivers profitable growth.

Key responsibilities

• Translate brand and portfolio strategies into outstanding shopper activation plans for the On‑Trade channel across the region.
• Develop the annual shopper marketing strategy, activation calendar and toolkits for key markets (Dominican Republic and Venezuela).
• Collaborate with brand teams, consumer insights, commercial, media, finance and distributor partners to ensure shopper‑centric execution.
• Define shopper insight frameworks, learning agendas and ROI dashboards to monitor activation efficiency.
• Create agency briefs, POS activation mechanics and shopper communication guidelines.

Required profile

• Bachelor’s degree or equivalent experience in Marketing, Business or a related field.

Required skills