Marketing Specialist – LATAM Social & Retail

About the role

We are looking for a dynamic Marketing Specialist to boost brand visibility, retail execution and social media engagement across multiple Latin American markets. The role blends digital marketing, content creation, in‑store support and campaign coordination to connect with price‑sensitive consumers.

Key responsibilities

• Develop and implement social‑media strategies for Facebook, Instagram and TikTok, building monthly content calendars tailored to each LATAM market.
• Create digital assets – images, short‑form videos, scripts and captions – using Photoshop, Canva, CapCut, Premiere Pro and generative AI tools.
• Monitor regional trends, adapt messaging to local language nuances and oversee KOL content for paid amplification.
• Ensure retail stores display products according to brand guidelines, support in‑store promotions and collaborate with distributors.
• Coordinate with external agencies on Meta and TikTok advertising campaigns, track metrics (CTR, reach, ROAS) and suggest optimisations.

Required profile

• Bachelor’s degree in Marketing, Business, Communications or a related field.
• Minimum 2 years of relevant marketing experience.
• Native Spanish speaker with professional English proficiency.
• Detail‑oriented, commercially aware and comfortable managing multiple markets.

Required skills

• Proficiency with Photoshop, Canva, CapCut and Premiere Pro.
• Experience using AI‑generated image and video tools for content creation.
• Strong knowledge of Facebook, Instagram and TikTok platforms.
• Ability to analyse digital‑advertising metrics and produce optimisation recommendations.