Influencers & Advocacy Manager – Spirits Brand

About the role

We are seeking an Influencers and Advocacy Manager to lead PR and influencer strategy for our premium spirits portfolio across Central America, the Caribbean and Venezuela. You will shape brand relevance, spark conversation and drive measurable business performance through earned media and creator partnerships.

Key responsibilities

• Develop and execute best‑in‑market PR and influencer campaigns that increase brand visibility and advocacy.
• Build and maintain a strong network of media contacts, creators, talent agencies and opinion leaders.
• Define measurement frameworks, ROI metrics and governance processes for all PR and influencer investments.
• Ensure regional strategies balance scale with local cultural relevance.
• Collaborate with cross‑functional teams to align influencer initiatives with broader brand objectives.

Required profile

• 6+ years of experience in public relations, communications, influencer marketing or brand management.
• Background in spirits, premium consumer goods, lifestyle, entertainment or FMCG is a plus.
• Proven ability to manage agency relationships and deliver results.

Required skills