Activation Executive – On/Off Trade (Maracaibo)

About the role

We are looking for an Activation Executive to lead the deployment and execution of commercial and brand activation plans across On‑Trade and Off‑Trade channels in the western region of Venezuela. You will ensure our premium drinks portfolio is visible, promoted and experienced by consumers in key moments.

Key responsibilities

• Lead the execution and deployment of approved activation plans across On‑Trade and Off‑Trade channels.
• Ensure flawless implementation of promotions, visibility initiatives, innovation launches, consumer activations, bundles and value‑added packs.
• Coordinate production, deployment and tracking of POSM and visibility assets.
• Deploy activation toolkits, execution guides and sales support materials based on approved plans.
• Monitor activation implementation to ensure compliance with standards and timelines.
• Coordinate external agencies, suppliers and production partners to deliver activation activities.
• Track activation KPIs and execution compliance through regular reporting and field feedback.
• Support post‑activation evaluations, consolidating learnings and recommendations.
• Manage activation budgets, ensuring efficient use of resources and compliance with company processes.

Required profile

• Fluency in English and Spanish.
• Minimum 3 years of experience in Activation, Trade Marketing, Shopper Marketing, Customer Marketing or Commercial Execution.
• Experience managing activation projects, agencies and suppliers.
• Experience with both On‑Trade and Off‑Trade channels (preferred).
• Strong project‑management and stakeholder‑management capabilities.
• Strong analytical, reporting, communication and influencing skills.
• Proactive, self‑motivated and highly execution‑oriented.

Required skills