Virtual Paid Media Manager

About the role

We are looking for a Virtual Paid Media Manager to lead Meta Ads campaigns that generate qualified B2B leads and booked discovery calls from North‑American business owners and executives. The role is fully remote and focuses on conversion‑focused advertising across Facebook and Instagram.

Key responsibilities

• Design, launch and optimise Meta Ads campaigns to improve CPL, cost per booked call, CTR, CPC, conversion rate and ROAS.
• Maintain accurate tracking using Meta Pixel, Conversions API, UTMs, Google Tag Manager and HubSpot.
• Write compelling ad copy and collaborate with designers to produce effective creative assets.
• Conduct A/B testing on ads, landing pages, lead forms, audience targeting and segmentation.
• Research and define target audiences based on Valatam’s Ideal Customer Profile.
• Analyse campaign performance data and produce reports with actionable optimisation recommendations.
• Support the overall strategy with Google Ads and LinkedIn Ads campaigns when required.

Required profile

• Fluent English (C1/C2) and professional Spanish.
• Minimum 3 years of paid‑media experience, with a strong focus on Meta lead‑generation campaigns.
• Proven track record of generating qualified leads or booked appointments for B2B audiences in the United States or Canada.
• Hands‑on experience with Meta Ads Manager, campaign structures, targeting, retargeting, bidding, attribution and budget optimisation.
• Ability to improve CPL, cost per appointment, conversion rate and lead quality.
• Reliable home office, stable internet connection and backup access.

Required skills

• Meta Ads Manager
• Meta Pixel and Conversions API
• UTM parameters
• Google Tag Manager
• HubSpot CRM
• Google Ads
• LinkedIn Ads
• A/B testing
• Data analysis and reporting

What we offer

• Hourly rate equivalent to USD $1,472 – $1,840 per month (experience‑based).
• Annual pay increments and discretionary bonuses.
• 5 holidays as PTO plus 10 self‑care days.
• Monthly medical‑insurance stipend after induction.
• Birthday and anniversary bonuses, gym/wellness allowance.
• Unlimited self‑development opportunities.