Paid Media Manager – Full‑Stack Ad Program Management

About the role

GrowthMasters is a growth agency for elite US companies. As the senior paid‑media owner you will act as the de‑facto marketing director for one to two flagship accounts, setting strategy, building, running and reporting across multiple funnels.

Key responsibilities

• Develop and execute full‑funnel paid‑media strategy, including channel mix, budget allocation, audience architecture and creative‑testing roadmaps.
• Build and manage campaigns across Meta, Google and LinkedIn (prospecting, retargeting, lookalikes, ABM audiences).
• Direct performance creative, brief writers/designers and iterate winning assets.
• Ensure tracking and attribution integrity (pixels, conversion APIs, UTMs) and own performance dashboards.
• Produce weekly performance reports covering CPL, CAC, ROAS and pipeline quality.
• Coordinate with partners, vendors and client stakeholders, managing approvals and asset libraries.

Required profile

• 5–10 years of hands‑on paid‑media experience, primarily on Meta, Google and LinkedIn Ads.
• Agency background, having run major client accounts as a Director or Head of Paid Media.
• Proven ownership of CPL, CAC, qualified pipeline metrics and experience managing $50K+ monthly budgets.
• Direct client‑management experience presenting to executives and coordinating approval cycles.
• AI‑first working style, using AI for data analysis, creative generation and workflow automation.

Required skills

• Meta Ads platform
• Google Ads (Search, Performance Max, Display)
• LinkedIn Ads (matched audiences, lead‑gen forms, ABM)
• AI‑enabled production systems for creative generation
• Tracking implementation: pixels, conversion APIs, UTM parameters
• Automation tools such as n8n, Zapier or Make
• Collaboration tools: Slack, Asana, HubSpot, Zoom