Paid Ads + Email Marketing Strategist

About the role

We are looking for a Paid Ads + Email Marketing Strategist to own the full strategy, execution, and optimization of our paid advertising and email marketing efforts. This strategic position will build systems that convert attention into trust and long‑term engagement, working closely with leadership, marketing, enrollment, and fundraising teams.

Key responsibilities

• Develop and manage full‑funnel paid advertising strategies across Meta (Facebook & Instagram), Google Ads, and Google Grants.
• Set up and maintain tracking systems, monitor performance, and provide insight‑driven reports.
• Design and manage email ecosystems for prospective students, enrolled students, alumni, parents, donors, mentors, and partners.
• Collaborate cross‑functionally to ensure alignment of messaging, visuals, and landing pages with mission and goals.

Required profile

• Integrity – 100% honest, transparent, and trustworthy.
• Passion – Deep care for meaningful, mission‑driven work.
• Commitment – Ownership of responsibilities and follow‑through.
• Work ethic – Consistently give 100% best effort.
• Growth – Continual desire to learn, improve, and mature.

Required skills

• Meta (Facebook & Instagram) advertising.
• Google Ads and Google Grants management.
• Email marketing strategy and segmentation.
• Analytics and reporting with data‑driven insights.
• Funnel optimization and conversion tracking.