Senior Marketing Analyst, Strategy & Analytics

About the role

Toptal is seeking a Senior Marketing Analyst to serve as a strategic advisor for its Marketing organization. The role focuses on paid search (SEM), organic search (SEO), and emerging Generative AI channels, turning raw data into actionable insights that drive business impact.

Key responsibilities

• Analyze marketing data, build predictive models, and test hypotheses to uncover root causes.
• Develop prototypes, forecast performance, and create interactive Tableau dashboards.
• Write and maintain SQL scripts for data extraction and transformation.
• Provide descriptive (what happened) and diagnostic (why it happened) analytics to inform decision‑making.
• Define independent, holistic metrics and deliver clear, actionable recommendations to marketing leaders.
• Collaborate with cross‑functional teams, manage diverse stakeholder priorities, and translate findings into strategic guidance.

Required profile

• Senior‑level experience in marketing analytics or a related data‑driven role.
• Strong business acumen with the ability to connect data insights to marketing strategy and financial outcomes.
• Excellent communication skills and a proactive, "find a way" attitude.
• Fluent English; resumes and communications must be submitted in English.

Required skills

• Tableau
• SQL