Marketing Tech & GoHighLevel Specialist

About the role

Pause Breathwork is looking for a Marketing Tech & GoHighLevel Specialist to serve as the connective tissue between Marketing, Sales, Delivery, and Operations. You will turn designs and strategies into functional funnels, automations, and seamless customer journeys that move prospects from lead to client.

Key responsibilities

• Build, connect, maintain, and QA all funnel components including opt‑ins, sales pages, order forms, upsells, downsells, thank‑you pages, and booking flows.
• Own GoHighLevel workflows, automations, pipelines, campaigns, tagging, segmentation, and CRM hygiene.
• Monitor and troubleshoot integrations across GoHighLevel, Zapier, Make, Slack, Stripe, and other platforms.
• Execute and optimize email broadcasts, launch sequences, nurture flows, behavioral triggers, and upsell/downsell logic.
• Manage marketing dashboards, reporting, campaign metrics, and the marketing/revenue calendar.
• Publish and optimize podcast and YouTube content, handling show notes, SEO, descriptions, tags, and timestamps.
• Support live webinars and launches, ensuring all pages, links, emails, automations, tracking, and follow‑up systems work correctly.
• Maintain course infrastructure in Thinkific, including product access, drip schedules, onboarding, and student journeys.
• Create and maintain SOPs and system documentation, and proactively identify AI integration and automation opportunities.

Required profile

• Hands‑on experience building and managing marketing funnels and automation workflows.
• Strong problem‑solving mindset; you proactively monitor systems and resolve issues before they impact revenue.
• Ability to work cross‑functionally with designers, strategists, and operations teams.
• Detail‑oriented with a passion for creating reliable, scalable infrastructure.

Required skills

• GoHighLevel (GHL)
• Zapier
• Make (Integromat)
• Slack
• Stripe
• ManyChat
• Thinkific
• Podcast publishing tools
• YouTube SEO