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Competencias
Experiencia
Google Ads Specialist
The Vale Co.
2024-01 -
Own end‑to‑end Google Ads strategy for a multi‑client portfolio covering auto repair, emergency towing, B2B logistics and e‑commerce, applying a standardized audit‑rebuild‑optimize process. Rebuilt an auto‑repair account achieving 170 tracked calls in 4 weeks, 56% CPC reduction and 84% budget cut. Generated 608 tracked calls in 90 days for an emergency towing client through intent‑driven keyword architecture and geographic targeting. Delivered 455 tracked calls in 66 days for a B2B logistics client by building high‑intent ad groups and tiered negative‑keyword discipline. Increased Shopping/Search conversions by 133% and reduced CPA by 21% for an e‑commerce retailer via Merchant Center feed correction. Built and maintained GA4 and GTM tracking across the portfolio, producing monthly performance reports and audit documentation. Resolved Merchant Center feed violations using systematic checklists and applied AI tools (Claude, ChatGPT) to accelerate audits and reporting.
Digital Marketing Consultant (Meta Ads & Google Ads)
Fourtech Global Solutions
2023-05 - 2024-12
Directed full‑funnel paid campaigns across Meta Ads Manager and Google Search, managing daily spend against CPA and ROAS targets. Formulated and A/B tested ad creative, copy and landing page variations to align with localized audience intent. Conducted audits of campaign performance, implemented optimization tactics, and reported results to stakeholders. Collaborated with cross‑functional teams to integrate tracking solutions and improve conversion attribution.
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Ultima actualizacion: hace 1 mes