Brand Specialist – Oral Care

About the role

The Brand Specialist for Oral Care leads the global strategic direction, positioning, and long‑term P&L growth of the assigned oral‑care brand portfolio for Colgate‑Palmolive in Caracas.

Key responsibilities

• Drive the brand’s financial performance and execute long‑term marketing roadmaps.
• Develop and launch integrated campaigns across digital, social and traditional media, managing senior‑level agency relationships.
• Translate market research and predictive analytics into product, pricing and communication strategies.
• Manage the marketing budget to maximise ROI and operational efficiency.
• Coordinate cross‑functional teams (Sales, R&D, Operations, Finance) to support strategic goals and market launches.
• Mentor junior brand team members and foster a culture of strategic thinking.

Required profile

• Bachelor’s degree completed.
• 2+ years progressive brand‑management experience in the FMCG/CPG industry.
• Proven full P&L management accountability.
• Intermediate English proficiency.

Required skills

• Deep competency in brand building.
• Financial literacy, including marketing‑mix modelling.
• Ability to influence executive stakeholders in a matrix organization.
• Experience with brand‑equity measurement and advanced forecasting.